The logo is central to the identity of many companies and organizations.It is a unique mark that embodies the mission, vision and value of that group and simplifies all that information into a form that customers and competitors will be able to understand and recognize.
The logo can be a simple shape, a word or letters, or any combination of these. Many of the design briefs in this portfolio included the creation of a logo or wordmark as part of an identity system. The logo has to also tie in to the other design elements within a system and be suitable for use in a number of applications.
The logos included here are a selection of those created for the various projects in this portfolio and others. Each was a carefully researched and considered creation that went through many iterations before reaching its finished stage. Each was tested in both color and black and white.